Aqua Farm Management
An application that provides assistance in fish farming and supports managing farms and purchasing fish feed.
PROBLEM
Could not control the Mortality
Facing loss and reduction in harvest.
Survival of business is tough without getting any guidance.
Business Opportunity
With the quality feed, Providing technical support helps
to retain customers
Fish Farming has the potential to increase in the coming years.
Can increase the sales of our fish feed With new farmers.
GOAL
To provide timely and consistent support to farmers.
Help to manage the farm.
Increase sales and retain customers.
TYPE
Support & Manage
Fish Farmers
TARGET AUDIENCE
MY ROLE
UI/UX Designer
TOOLS
Adobe XD
TIME
4 - 5 months
DESIGN PROCESS
How can we design
Design Strategy
Secondary Research
Design
Iterate
Deliver
RESEARCH
USER INTERVIEW & FINDINGS
Done Qualitative Research for each user group
and observed how users doing their current process.
Mortality of Fishlings is high
Farmers face a lot of problems in nurturing the fishlings. They use to lose a consistent amount of fishlings at the initial stage of farming.
Sudden rise of infections on fish
It is hard to control the sudden rise of infection in fish. If it is not controlled immediately, it will end up in a huge loss.
Low Harvest
A lot of things could cause Low Harvest. Due to low harvest, their price and profit are also get affected.
Loss of Business
Due to previously stated issues, reflects in the loss of business, farmers are struggling to get at least a breakeven.
PROPOSED SOLUTION
Providing water testing equipment to maintain the water quality.
Consistent support through the app by suggestions and guidance.
Immediate tech support if any critical issue has been detected by the app.
Helps in the overall management of farm and business.
USER PERSONA
INFORMATION ARCHITECHTURE
USER TASKS
Developing tasks for each user profile which we defined in the design strategy stage.
Through brainstorming and affinity mapping
TASK PRIORITAZATION
TASK FLOW
USER JOIURNEY
FINAL DESIGN
DESIGN GUIDE
LESSONS LEARNED
REDUCTION IN TIME & EFFORT
Delay in process and effort for the completion of the lengthy process has reduced significantly.
INCREASED IN PRODUCTIVITY
Due to multiple processes has come under one platform and its simplicity,
the productivity and efficiency has improved a lot.
REDUCTION IN SPENDING
Due to the reduction in time, effort and increase in productivity, company's
spending on employees is reduced considerably.
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