A User Experience Designer with
6+ years of experience and expertise in UX Research, UCD and Usability.
_edited.jpg)
A User Experience Designer with
6+ years of experience and expertise
in UX Research, UCD and Usability.
A User Experience Designer with 6 Years of experience and expertise in UX Research, UCD and Usability.
A User Experience Designer with 6 Years of experience and expertise in UX Research, UCD and Usability.
Aqua Farm Management
Aqua Farm Management is an App that helps the framer from maintaining the Water Quality, fish health, feeding, harvesting & till calculating the ROI.
PROBLEM
Could not control the Mortality
Facing loss and reduction in harvest.
Survival of business is tough without getting any guidance.
Business Opportunity
With the quality feed, Providing technical support helps
to retain customers
Fish Farming has the potential to increase in the coming years.
Can increase the sales of our fish feed With new farmers.
GOAL
To provide timely and consistent support to farmers.
Help to manage the farm.
Increase sales and retain customers.
.png)
TYPE
Support & Manage
Fish Farmers
TARGET AUDIENCE
MY ROLE
UI/UX Designer
TOOLS
Adobe XD
TIME
2-3 months
DESIGN PROCESS
How can we design
Design Strategy
Research
Design
Test
Iterate
Deliver
RESEARCH
USER INTERVIEW & FINDINGS
Done Qualitative Research for each user group
and observed how users doing their current process.
Mortality of Fishlings is high
Farmers face a lot of problems in nurturing the fishlings. They use to lose a consistent amount of fishlings at the initial stage of farming.
Sudden rise of infections on fish
It is hard to control the sudden rise of infection in fish. If it is not controlled immediately, it will end up in a huge loss.
Low Harvest
A lot of things could cause Low Harvest. Due to low harvest, their price and profit are also get affected.
Loss of Business
Due to previously stated issues, reflects in the loss of business, farmers are struggling to get at least a breakeven.
PROPOSED SOLUTION
Providing water testing equipment to maintain the water quality.
Consistent support through the app by suggestions and guidance.
Immediate tech support if any critical issue has been detected by the app.
Helps in the overall management of farm and business.
USER PERSONA
INFORMATION ARCHITECHTURE
USER TASKS
Developing tasks for each user profile which we defined in the design strategy stage.
Through brainstorming and affinity mapping
TASK PRIORITAZATION
TASK FLOW
USER JOIURNEY
USABILITY TEST & FINDINGS
User want to manage their resources time
Sometimes a project will run out of funds, and at that time the manager wants to mark the resource’s time into another Project to adjust the time and fund.
Sorting is not findable
Hard to find the option for switching between FTE and Consultants.
Creating request is hard for them.
Users don’t like to go through the whole process of creating Resource request. They feel it’s too much work to do.
They are looking for some simple steps or don’t want to do the process.
ITERATIONS
TIME MANAGE
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
TIME MANAGE
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
TIME MANAGE
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
DASH BOARD OPTION
User can have all the comprehensive datas they
need to know in a graphical representation.
FINAL DESIGN
DESIGN GUIDE
LESSONS LEARNED
TEST THOROUGHLY
Every time I tested my app or got feedback from people, I learned more about how I could improve it. This is especially true for designing a product for a wide range of individual needs.
DESIGN WITH PEOPLE, NOT FOR THEM
It is important to know who will be using your experiences and empathize with them.I worked to include people with disabilities in my design process.
I'M HERE TO GET IT RIGHT, NOT TO BE RIGHT
One of my early challenges feeling like I was going to design something wrong. I leaned on my support system, and they reminded me that being vulnerable and empathizing with people would help me design better for them